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Mini-desserts turn maxi trend during Baskin-Robbins, others

That’s because Baskin-Robbins, a world’s largest ice cream chain, On Friday will announce that it’s rolling out a Cake Bites line of four-bite desserts that brew ice cream with cake in hand-sized delectables.

Playing to consumer concerns to extent spending and calories, a pierce follows a lineup of bite-sized candy introduced this year by vital marketers including Pillsbury, Starbucks and Entenmann’s.

“Consumers are roaming and looking for little snacks,” says Brian O’Mara, selling VP during Baskin-Robbins. “They wish snacks indulgent though affordable.”

Food gurus contend this trend not usually has legs — it’s also got an ardour for growth. Foodmakers are rolling out these micro-desserts during a record clip, with some 228 mini cakes and pastries attack shelves over a past 5 years, reports investigate organisation Datamonitor. More than 8 in 10 chefs recently surveyed by a National Restaurant Association dubbed these bite-sized desserts a “hot” trend.

Consumers perspective minis as a easiest approach to strew pounds. In a new poll, people pronounced they were twice as expected to eat smaller portions than to follow a diet plan, says Tom Vierhile, creation insights executive during Datamonitor.

Nutritionists are of churned mind. While mini-desserts have fewer calories, “The pretence is not to use this as an forgive to boost dessert consumption,” says nourishment guru Kelly Brownell.

Among those in a mix:

•Baskin-Robbins. One Cake Bite costs $2.99 and a box of 4 fetches $9.99. Flavors: double chocolate, praline caramel, chocolate packet and vanilla blondie. O’Mara thinks a new line can double B-R’s cake sales from a stream 5% to 10% of units.

•Pillsbury. The association is anticipating large expansion with a initial refrigerated dessert line: Sweet Moments. It’s a $3.19 bag with a dozen spirit bites, any 60 calories. “Consumers don’t wish large desserts, though do wish small indulgences,” says Angela Rassi, selling manager.

•Starbucks. Since rolling out a Petites two-bite desserts in March, Starbucks has seen such success with a little treats that it will extend a line with holiday-themed Petites in November, says mouthpiece Lisa Passe.

•Entenmann’s. The baked products builder rolled out Mini Cakes in chocolate chip, particle cake and, yes, bruise cake.

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